Industry
Beauty
E-commerce
Role
UXUI designer
Scope of work
Re-design
Enhance UXUI
Mini App
Aura ID
Aura ID, launched by Aura International Beauty Salon in April 2023, redefines beauty and wellness. With a Google-like experience, it offers transparent information on various services through a user-friendly interface. Optimized on Zalo, Aura ID saves user time and device space while ensuring streamlined communication. More than just an app, it's a digital gateway to aesthetic excellence, prioritizing quality and delivering a personalized beauty experience.
About the project
CONTEXTUAL STUDIES
Aura ID, unveiled in April 2023 by Aura International Beauty Salon, is a revolutionary application designed to cater to both general users and beauty enthusiasts. This innovative platform empowers users to proactively select and register for services without intermediary involvement or pressured sales tactics. Moreover, by seamlessly integrating with Zalo, Aura ID optimizes user convenience, saving both time and device space. The integration of features from Zalo, such as OA ZNS, further facilitates Aura Aesthetics in providing enhanced customer care.
TARGET AUDIENCES
Aura's clientele comprises beauty enthusiasts predominantly residing in the southern region of Vietnam. The primary target audience, with an average age ranging from 24 to 44, possesses moderate technological proficiency. They prioritize reputable and time-efficient services. On the other hand, the second target audience, aged 18 to 24, exhibits higher technological acumen and seeks services that offer competitive prices coupled with excellent customer care.
"I envision an aesthetics app akin to a compact Google, offering comprehensive service information meticulously vetted for quality assurance."
User persona
NGUYEN THI TRUC MAI
Age:
32
Occupation:
Accountant
Status:
Married
Tech literate:
Medium
Location:
Vietnam
BIO | BACK STORY
Her sedentary office job, coupled with the demands of a new baby, has left her appearance altered and herself feeling increasingly self-conscious. In her quest for a reputable beauty salon, she encountered challenges—too many unrelated services being offered during consultations. This led her to yearn for an application where she could seamlessly explore and gain insights into cosmetic services and reputable practitioners, eliminating the overwhelming distractions and focusing on what truly matters to her.
FRUSTRATION | PAIN POINT
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Challenges in navigating consulting services.
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Unclear information overload complicating decision-making.
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App download consumes valuable device space.
GOAL | CORE NEEDS | IDEAL EXPERIENCE
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Access comprehensive service details and transparent pricing.
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Consult with renowned doctors possessing high expertise in the cosmetic industry.
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Enjoy incentives and attentive after-sales customer care.
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Effortlessly schedule appointments for added convenience.
ADDITIONAL INFORMATION
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Visual, factual information sharing by the doctor is a significant plus.
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Engaging and intriguing event programs.
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Benefit from a loyalty program and exclusive special offers.
Sitemap
Style Guide
TYPOGRAPHY
Roboto was chosen for Aura ID's design due to its optimal balance of readability, versatility, and modern aesthetics. Its clear letterforms enhance readability on screens, while its versatility allows for a well-organized visual hierarchy. With a sleek aesthetic and compatibility with Google Material Design, Roboto aligns well with modern UI trends. Its adaptability, global applicability, and accessibility features make it a robust choice for an international audience, reinforcing Aura ID's visual identity and ensuring a positive user experience.
Roboto
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COLOR PALETTE
Rose red was chosen for Aura ID's color palette as it serves as the primary color in Aura Beauty's brand identity, ensuring visual consistency and a seamless brand connection. This strategic choice not only aligns with the established brand aesthetic but also conveys qualities of passion and vibrancy, enhancing the overall appeal and recognition of Aura ID within the beauty and aesthetics landscape.
Functions
Aura ID stands as a miniature marvel exclusively crafted for Aura International Beauty Salon patrons. The primary mission is to deliver precise and transparent information to the valued customers. Noteworthy features include a comprehensive list of services and firsthand insights shared by the esteemed doctors on previous cosmetic cases.
Moreover, Aura ID take pride in presenting promotional programs designed to not only inspire but also make beauty accessible to customers with average income levels. With Aura ID, it redefine the beauty experience by fostering informed choices, doctor-patient transparency, and inclusivity in the promotional endeavors.
Newsfeed - Home
Aura ID's homepage offers a direct introduction to our doctors and services at Aura International Beauty Salon. Authentic images from previous customers instill confidence, helping clients make informed decisions about their beauty choices.
Loyalty members
The Aura loyalty program offers exciting incentives, building trust through excellent care for those who have received, are receiving, or plan to avail services, thereby enhancing the overall customer experience and fostering lasting connections.
E-commerce
Mimicking the e-commerce experience, Aura ID furnishes users with a comprehensive list of beauty industry categories and specific services. This approach allows users to explore a diverse range of beauty options and effortlessly select services tailored to their individual needs.
Services - Expertises
Service and doctor information involves active two-way communication, incorporating valuable customer feedback on service quality and doctor skills. This collaborative approach aids Aura in continuous improvement, ensuring an enhanced and ever-evolving user experience for our valued customers.
