Industry

Travel

History

Role

UXUI designer

Graphic designer

Scope of work

UX/UI design

Graphic design

Mobile App

Heri-Touri

Unlock the full potential of heritage sites with our interactive mobile app. Dive into rich history, culture, and stories with multimedia content and an integrated dictionary feature for seamless exploration. Experience the past like never before and satisfy your curiosity. Take a closer look and be amazed by the details.

About the project

CONTEXTUAL STUDIES

Explore heritage tourism in the 21st century through my dissertation project on mobile app development. Discover the impact of technology on cultural preservation and visitor experience. Delve into the use of interactive features, multimedia content and language support to enhance heritage site visits.

TARGET AUDIENCES

The primary target audience of my dissertation project on heritage tourism, using mobile application, is individuals between the ages of 25-35 who are technology-savvy and live in big cities such as Ho Chi Minh City. Secondary target audience is students aged 18-25, the application will focus on content such as price, discount, and events.

"I need an app that lets me explore Vietnam's historical sites with accurate, budget-friendly information, updates on events and discounts."

User persona 1

LE HOAI NGHIA

Age:

Education:

Student

Status:

Single

Tech literate:

High

Location:

Ho Chi Minh, Vietnam

BIO | BACK STORY

Nghia is a passionate student majoring in Cultural Studies, fascinated by Vietnam's rich history. He juggles his studies with a part-time job, always looking for affordable ways to explore historical sites. His limited budget and busy schedule make it hard for him to travel frequently. Nghia believes a mobile app providing information on prices, discounts, and events at heritage sites would help him explore his interests without breaking the bank.

FRUSTRATION | PAIN POINT

Limited travel budget restricts his ability to visit new places.
Difficulty finding reliable and affordable information on historical sites.
High costs of hiring tour guides and lack of comprehensive knowledge.

GOAL | CORE NEEDS | IDEAL EXPERIENCE

Easy access to up-to-date info on historical sites, focusing on pricing and discounts.
Insight into events and activities at these sites to plan visits.
Ability to explore heritage sites virtually when he can't travel.
Independent navigation without a tour guide to save money.

ADDITIONAL INFORMATION

A feature to share and exchange knowledge about historical sites.
Real-time updates on events and promotions.
Search options for nearby affordable amenities like restaurants and public transport.
User-friendly language and interface for an effortless experience.

User persona 2

TRAN NGOC ANH

Age:

Occupation:

Marketing

Status:

Married

Tech literate:

High

Location:

Ha Noi City, Vietnam

BIO | BACK STORY

Anh has always been enthusiastic about exploring new places and learning about their historical significance. With a demanding career in marketing, Anh often seeks quick yet enriching ways to unwind and feed her curiosity about different cultures. As a technology-savvy individual living in the bustling city of Ha Noi, she appreciates the convenience that mobile applications bring to her life. Anh envisions an app that allows her to virtually tour historical sites, primarily focusing on Vietnamese heritage, during her downtime.

FRUSTRATION | PAIN POINT

The pandemic has limited her travel opportunities.
Too much information makes it hard to verify accuracy.
Tour guides are costly and their knowledge may vary.

GOAL | CORE NEEDS | IDEAL EXPERIENCE

Access accurate information on historical sites, focusing on Vietnam.
Know entry fees and regulations for effective trip planning.
Explore destinations from home during busy or restricted times.
Navigate and understand sites independently without a tour guide.

ADDITIONAL INFORMATION

Built-in community for sharing knowledge about historical sites.
Real-time weather updates for trip planning.
Search options for nearby services like restaurants and transportation.
Clear, easy-to-understand language for user experience.

"I want an app to explore Vietnam's historical sites with accurate info from home, especially during busy times and travel restrictions."

Sitemap

Style Guide

TYPOGRAPHY

I chose Playfair Display as the primary font for my dissertation project on heritage tourism in the 21st century. Its serif style adds a classic touch, fitting well with the traditional patterns and motifs of Vietnam's cultural heritage. Combining it with the sans serif font Lato resulted in a balanced, modern and practical design that also has an artistic flair.

Lato

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789(!?@#$%^&*..:;”)

Playfair Display

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789(!?@#$%^&*..:;”)

COLOR PALETTE

I chose to incorporate different shades of blue in the design of my mobile application for heritage tourism. The color blue represents peace, tranquility, and order, which aligns well with the theme of history and travel. I also employed the use of specific colors for certain actions within the app such as red for incomplete commands and green for successful ones. Additionally, I chose a gentle, non-glare aesthetic to prevent eye fatigue while reading historical documents. The neutral tone of black is also used to complement user-provided images and create a harmonious user interface.

Functions

Heri-Touri is a cutting-edge mobile application designed to elevate your historical explorations. Offering a treasure trove of features, this app provides reliable information, an augmented reality map, and a built-in dictionary for seamless translation.

Heri-Touri also boasts 3D modeling of heritage sites, allowing you to experience history like never before. With immersive virtual tours and detailed historical insights, this app is the ultimate tool for discovering and learning about the world's cultural heritage.

Newsfeed - Home

Explore heritage destinations with our updated information, including historical monuments, architecture, archeology, and landscapes. Stay informed with current weather, popular tours, and community discussions on nearby tourist attractions.

Map - Discover

Easily find historical sites with our two maps on the home and discover pages, using a combination of Google Maps and filters for architecture, history, archaeology, and landscapes. Quickly filter and find the destination you're looking for.

Scan

This feature offers an interactive and immersive experience, providing rich information and detailed 3D models of historical sites. Users can easily access this feature by scanning the site with their device's camera or uploading an image from their photo album.

Dictionary - Resource

Heri-Touri's dictionary feature offers quick access to information on historical places in Vietnam, sorted by province and city, and filtered by 4 different ranks. It includes essential details such as history, prices, rules, and photos to save users time.

Digital marketing

Digital marketing is essential for a heritage tourism mobile app to expand its reach and engage a broader audience. By increasing visibility, driving traffic and downloads, and ultimately generating revenue, digital marketing plays a vital role.

Leveraging channels like search engine optimization, social media, email marketing, and paid advertising, a well-crafted digital marketing strategy can connect with potential users, enhance brand awareness, and boost conversions.

Product exhibit date

The launch date for a heritage tourism mobile app is a pivotal milestone in the development process, marking when the app becomes accessible to the public. This moment allows users to explore and experience its features and benefits.

A well-planned and executed product launch can generate buzz, build excitement, and drive early adoption. To ensure success, it's crucial to have a clear launch strategy, effectively communicate the launch date, and be prepared for any potential issues that may arise.

The date happened from the beginning of October 2022. It introduced the mobile application to audiences and guided them how to use it.

Audiences are not from the lecturer and staff from the university, but also from the company and headhunters.

Audiences are viewing the mobile application demo.

The date happened from the beginning of October 2022. It introduced the mobile application to audiences and guided them how to use it.

1/6

More information

Discover more about my research on user experience and user interface by scanning the QR code links provided. Dive deeper into the design process and learn about the considerations made for ease of navigation and overall user satisfaction. Additionally, get a glimpse of the potential of the mobile app by checking out a sample 3D model of the One Pillar Pagoda, an iconic heritage site. This 3D model is an example of the level of detail and interactivity that users can expect when using the app to explore other heritage sites.